When will we see a rapper go platinum first week again?
It could definitely happen. Just needs to be an artist that appeals to pretty much every subgenre of rap (and pop for that matter) and have an insanely hyped marketing push for the release along with a perfect release window. Alot of things have to align perfectly but it's possible. Drake is the name on everyone's lip. Kendrick Lamar too. Drake's got pretty close with Scorpion, I honestly think he could do it if he announced a retirement album or something that would generate huge hype. Drake didn’t go platinum first week with Scorpion. Drake had God’s Plan & Nice For What as singles, which were inescapable throughout the first half of 2018. His beef with Pusha T was still fresh in everyone’s mind leading up to the release of Scorpion and fans were eager to hear if he would address him on the album. Spotify literally made Drake the face of every Spotify playlist the day it dropped to promote the album. And the entire album was a double album composed of 25 ...